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The best of what exhibitions can provide is a public place where people can gather and engage in dialogue, share experiences, and express opinions. It is a place of social interaction, where responses can be recorded as well as overheard. The real encounter is not only between the viewer and the material of the exhibition, but between viewers themselves.

This social dynamic can be witnessed everyday between people on the street, in restaurants, on cell phones, in parks and on public transportation. The design of an exhibition, permanent or temporary, can provide this place of public gathering, giving the visitor an opportunity to engage in lively conversation, gain access to new ideas and information or find a quiet place for reflection.