Corporate Identity, New York International Auto Show, 2001
Design begins with content and research. But we admit to a weakness for pure color and form. We often long to transcend content entirely in an abstract expression of colors and shapes, and imagine a pure, unencumbered experience. The minimal finds meaning in this new language.
The pure geometry of shapes, circles, curves, lines and polygons, with added shading and color, creates a rhythm in patterns, enticing the viewer to enter. Somewhere within this purity of form and color lies a clue to the creative process, and pushes the design beyond the ordinary.